Prestashop 101 Day 6 – Prestashop Modules

This is the big Day. Today, we will finally talk about Prestashop Modules. We will see a of core modules, have a look at how to install, disable them, change their position, and finally look at some places where to find third party modules.

 

All series’ lessons

Prestashop 1.6

  • Prestashop 101 Day 1 – Introducing and installing Prestashop
  • Prestashop 101 Day 2 – Basic Prestashop Configuration
  • Prestashop 101 Day 3 – Prestashop categories and products
  • Prestashop 101 Day 4 – Prestashop attributes combinations
  • Prestashop 101 Day 5 – Prestashop Upgrade
  • Prestashop 101 Day 6 – Prestashop Modules

Prestashop 1.5

  • Prestashop 101 Day 1 – Introducing and installing Prestashop
  • Prestashop 101 Day 2 – Basic Prestashop Configuration
  • Prestashop 101 Day 3 – Prestashop categories and products
  • Prestashop 101 Day 4 – Prestashop attributes combinations
  • Prestashop 101 Day 5 – Prestashop Upgrade
  • Prestashop 101 Day 6 – Prestashop Modules
  • Prestashop 101 Day 7 – Prestashop Shipping, Zones and Countries
  • Prestashop 101 Day 8 – Taxes, Currencies, Payments
  • Prestashop 101 Day 9 – Order Management
  • Prestashop 101 Day 10 – Prestashop Customers
  • Prestashop 101 Day 11 – Prestashop Discounts (Cart rules)
  • Prestashop 101 Day 12 – Prestashop Themes and visual tweaks
  • Prestashop 101 Day 13 – Prestashop CMS
  • Prestashop 101 Day 14 – Prestashop SEO and Preferences
  • Prestashop 101 Day 15 – Prestashop Multistore
  • Prestashop 101 Day 16 – Employees and Languages

 

Additional Resources

  • Prestashop Modules Store on Nemo’s Post Scriptum
  • Free Prestashop Modules section
  • Prestashop Modules Documentation on Prestashop Docs
  • Prestashop Customer Groups
  • A deeper look at Prestashop Hooks

The post Prestashop 101 Day 6 – Prestashop Modules appeared first on Nemo’s PostScriptum.

4 Essential Tips To Improving Your On-Site Search Engine

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year.

He then created MyWifeQuitHerJob.com to share expert tips and advice on running a successful online business. Today his blog reaches over 90,000 monthly readers and has been featured by The New York Times and The Huffington Post. We invited him to share expert advice with 4 essential tips to improving your on-site search engine.

If you run your own online store, you probably already know that optimizing for the search engines (especially Google) is essential if you want to drive more traffic to your web site and increase your sales. However, as important as it is to drive traffic to your web site, the real key is keeping visitors on your site – and encouraging them to buy.

Unfortunately, too many online businesses focus so much on optimizing for the big search engines that they completely neglect their own web sites. After teaching ecommerce and running my own online business selling handkerchiefs for many years now, I have learned the value of a good on-site search engine.

Here’s an interesting fact. Most customers that land on my store home page don’t browse for the product they want. Instead, they head directly to the search bar to locate exactly what they want.

If your site isn’t ready to handle those potential customers, you could lose thousands of dollars in business. In fact, the data indicates that more than 95 percent of customers will leave a site immediately if the search doesn’t yield what they are looking for. One bad search, and that customer is gone — and so is your sale.

Out-Of-The-Box Search Solutions Are Not Good Enough

If you blindly add products to your shopping cart database without taking into account your on-site search engine, then guess what? Your on-site search engine is going to suck.
Not too long ago, I analyzed some of the search queries on my site that weren’t returning results for customers. Here were the results:

handkie
hankercheif
women’s hankies
mankerchief

It’s pretty clear, when looking at these terms, why no results were returned. The first two of those are misspelled. The third features an apostrophe that would normally be stripped out of the search string, but wasn’t. The fourth is clearly an attempt to find a handkerchief for a man. All of these items are available in my online store. However, a customer wouldn’t realize this from the search results.

Most ecommerce platforms won’t offer you what you need for an effective search return by default. Misspellings and synonyms could be costing you thousands of dollars, and you might not even realize it. If you want a chance at retaining these would-be customers and converting them to sales, here are 4 things you need to start doing:

1. Understand That Improving Your On-Site Search Engine Is Up To You

It’s true that most of your customers are going to find your products through Google, landing directly on the product page or on a category page. However, even with this reality, there are likely many potential customers using your on-site search tool.

While you don’t need to create Google’s next competitor, you do have to create a localized search engine on your site for your own products. In other words, you will need to populate product specific search terms to help potential customers find relevant results that keep them on your site. Even if you need a little help from a web developer, it is usually worth the investment.

PrestaShop’s onsite search is already pretty good in that it offers auto-completion and search suggestions, but most of work in optimizing your own search engine is going to require work on your part.

2. Log All of Your Searches

You will never be able to think of all the variations on your products. No matter how long you spend trying to pinpoint possible misspellings, syntax errors, punctuation mistakes, and other variations on your products, you will never think of them all. Searchers will constantly surprise you.

If you want a high-level view of what’s happening with search queries on your site, log them all. You can spot patterns and irregularities and adjust accordingly so that, even when searchers make mistakes, they will see results on the page. Here are the main things to watch for as you analyze the queries on your site:

Synonyms: Even if you have good product descriptions that provide alternative words for your merchandise, there is likely another word you haven’t heard of. Make note of those words and direct your on-site search to connect them to the appropriate products.

Plurals, apostrophes, and other punctuation: Make sure that your search strings strip punctuation marks and plurals. You can tinker with the code to make this happen so that errant grammar doesn’t doom your customers’ search results.

Contractions: Many searchers use slang and abbreviations when looking for specific products. Factor these into your search as well.

Misspellings: People will always have trouble spelling. You need to make sure your on-site search takes that into account. Pay attention to “alternative” spellings and common typos so that you can return valid search results when customers make mistakes.

3. Allow Customers to Easily Refine Searches

My store sells handkerchiefs. More than half of the products I sell are labeled “handkerchiefs.” This means that someone looking for “hankies” is likely to run into trouble with the search. Most customers aren’t going to stick around when they see the meager results. At the same time, it’s impractical for me to go back and add the search term “hankies” to all of those product search descriptions.

The good news is that you can use a little hack to get around that issue. Rather than displaying no results, or very limited results, you can include a new search link that asks the customer if s/he meant to look for something else. In my case, a search for “hankies” shows this message:

Did you mean to search for “handkerchiefs”?

This method can be applied to a number of misspellings and other errors that surface in customer searches. It’s easy to make this link prominent and clickable so that customers have to put very little effort into changing up the search. They receive better results, and stay on your site rather than abandoning.

4. Add Search-Specific Keywords to Your Products

Now that you’ve analyzed what people are looking for, it’s time to add search-specific keywords to your products. These are keywords that might not appear in your product name or title, and may not appear in the product description. However, you want these products to be listed for certain popular search terms on your site.

“Mother of the bride” is a popular term on my site. However, we don’t want to title or describe hundreds of products using that term. So this term is included in the search terms associated with particular products. This association means that customers can find hundreds of suitable items when they search for “mother of the bride.”

The best way to go about this process is to add the search terms each time you add a new product. Make it part of the routine when you add products to avoid time-consuming mass updates. If you are in a position that requires mass updates, block out time to do it little by little, starting with the most popular terms.

Bottom Line
Your on-site search matters. If you don’t want to lose customers due to frustrating search results, you need to make the effort to improve your on-site search.


With all this great advice, where should you begin? If you’re a PrestaShop merchant, we’ve got you covered with:

4 Steps to Get Started

1. Access and review keywords your customers have searched
         Back Office > Stats > Shop Search

2. Categorize each search word or phrase into
          a. Misspellings or Synonyms
          b. Attributes or Descriptions

3. For each word or phrase under the Misspelling or Synonyms category, figure out which keyword(s) you would like to redirect customers to. Then create redirects for each word.
          Back Office > Preferences > Search

4. For each Attribute or Description, find products that fit those descriptions and add the keyword(s) as tags.
         Back Office > Catalog > Product > Information Tab
(Learn more about managing Tags in our User Guide.)

Want a premium feature to ensure customers always find what they’re looking for? One of our certified agencies has developed the perfect solution. Give suggestions for “no result” searches with the Search AutoCorrection Module.

Not a PrestaShop merchant? Ask yourself, “Does my shopping cart software offer all these features – for free?” If not, it’s time to switch to PrestaShop! (Or help us convince you by testing our demo.)

August Staff Picks: Top 3 Features to Help You Sell More

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of all, each of these features are available in your PrestaShop back office for a quick and easy installation!

Here’s what you’ll find!

    • Brow.si – a completely free feature that optimizes your shop’s mobile shopping experience
    • PrestaStats – view, compare and export your store’s critical data with an advanced dashboard
    • Riskified – fraud prevention and protection for all or any high risk transactions

1. Brow.si

TRANSFORM YOUR MOBILE FRIENDLY SHOP INTO A SEAMLESS USER EXPERIENCE

What it does: Brow.si creates an intuitive mobile shopping experience with an easy-to-use, semi-transparent layer. It adds features for customers to easily search, explore, share, and purchase from anywhere on your site.

Why we love it: In one click, give your website app-like functionality with Brow.si. When users visit from their smartphone, key elements of mobile browsing makes the shopping experience clear, consistent and helpful. Customize this feature to match your site, set localization options and access analytics.

How it helps you sell more: Brow.si adds features that enrich the mobile browsing experience with push notifications, mobile search, a mobile checkout funnel, 1-click social sharing and more. Convert more mobile shoppers with an intuitive user experience.

Get Brow.si on your shop – it’s free!
Or find it in your PrestaShop Back Office > Modules > Mobile

2. PrestaStats

MANAGE BUSINESS DATA MORE CLOSELY THAN EVER WITH ADVANCED FUNCTIONALITY

What it does: PrestaStats exports raw data from your PrestaShop store and compiles it into easy to understand statistics you’ll need to make smarter business decisions. Abandoned carts, top products and profit are easily accessible from a real-time dashboard.

Why we love it: Your data is consolidated into key statistics to understand your business quickly and in-depth. Access them from any device, at any time – especially when to need to make critical business decisions. Best of all, you can review data from as far back as the day your shop opened.

How it helps you sell more: These statistics help you understand what’s happening with your online store to help you make better sales, management and marketing decisions. Quickly spot trends to make timely assessments, based on today’s data…today. PrestaStats empowers you with hard facts that help you run your online business smoother.

Start Your Free Trial
Or find it in your PrestaShop Back Office > Modules > Analytics & Stats

3. Riskified

ACCEPT TRANSACTIONS YOU WOULD HAVE DECLINED WITH GUARANTEED PROTECTION

What it does: Riskified’s turnkey fraud detection features lets you review, verify and approve all transaction or selected suspicious transactions. It also provides valuable insights into your transaction, which helps you understand your customers better.

Why we love it: Riskified stands by their fraud detection technology by offering a 100% money back guarantee in the event of a fraud. You pay only when a transaction is approved and you make money.

How it helps you sell more:Complete orders you would otherwise decline because they appear fraudulent to gain incremental sales. You also increase your profits by reducing charge-back losses and avoiding bank fees.

Accept More Payments – Request Your Demo
Or find it in your PrestaShop Back Office > Modules >
Site Certification & Fraud Prevention


Which of these features are you looking forward to adding on your PrestaShop store? Let us know in the comments below. Then tune in next month to see which features we select.

Infographic: Back-to-School Shopping and Ecommerce 2014

It’s that time of the year again, students and families around the world and especially in the United States are shopping for all their school year essentials. According to industry research, more and more of these shoppers are purchasing online this season.

Is your online store prepared for the second busiest shopping season of the year? Check out this infographic: back-to-school shopping and ecommerce 2014 for interesting stats on how this major digital holiday could influence your business.

PrestaShop v1.6.0.9 is available for download!

Today we released the latest version of PrestaShop, v1.6.0.9.

In this new version, our development team responded to the feedback coming from 69 users in our amazing community! Thanks to their great contributions, you will find lots of enhancements plus some fixes to reported issues. The most important improvements include:

– Smarty update to 3.1.19
– Improvements for the Block Layered Navigation
– Optimization of the database loading time for large catalogs and categories
– Better implementation of HTML Purifier
– Mobile detection has been updated for improved stability

Additional details can be found in the Forge and GitHub. You can view the full list of improvements in the Changelog.

We would like to take this opportunity to remind you that PrestaShop users can directly participate in our development activities by joining the PrestaShop User Club. This group of users receives early access to new versions and provides direct input to our development team. If you’re interesting in joining this group, you can learn more here or register directly here.

> Download PrestaShop 1.6.0.9
> Consult our updating guide