An internet site is a requirement for business owners , smaller uber cloud, home-based businesses , and opencart hosting anyone selling products or sailing the pacific ocean.

Regardless of your vps hosting other marketing strategies, enabling potential customers to often find you through a Google search or find out more in regards to you soon after they’ve found your other advertising product is key to making and establishing new customers.

If you are selling windows dedicated servers online services or items, stoc a web site is evident. But even though you don’t sell anything straight web, the website can serve as an expansion of the business card, with information in regards to you, your company, and solutions offered. Most important, your website should outline your back ground, experience, along with other trading to provide you credibility and give prospective customers much more self-confidence when determining whether or otherwise not to deal with you.

The very first step is new domain names to determine what your vab site is certainly going to-do for you.

It may be fairly fixed (i.e., no brand-new content included occasionally) and just offer even more info to prospective consumers regarding the solutions and qualifications when they wish to inspect you out online.

Or, you may want to utilize it for information regarding the business and provide articles or information you’ve composed to give helpful info to consumers and potential consumers. You may possibly also select to begin a blog site to interest vps hosting and engage prospective consumers as an element of your overall social media strategy.

Of training course, you may would also like to offer services and products directly on the web.

Knowing what you intend on performing with your internet site is an important very first step because it’s going to guide you on how to develop it going forward. Keep in your mind, it’s perhaps not a fixed thing and even though you get started without on the web sales, for instance, it can be fairly easy to include that at a later day.

Whether reseller web hosting you write a blog site at first or perhaps not, you should look at the way you will sooner or later use your website. At some point you might decide that a blog site will likely to be a good way to generate interest and draw in visits who can next see your company’s services or product. It’s also a good tie-in to many other social networking techniques you utilize.

Choosing a domain name

Before you could get started on picking the website hosting supplier that’s right for you, you will need to establish the essential facets that are likely to shape your website. First and foremost, is the linux dedicated servers domain name, this is the thing that web users type into a search box or club in an effort to discover your internet site. Whatever you choose, it should be related heavily to your niche through the use of essential crucial terms. For example, if you should be building a web site about cupcake meals, your domain name should most likely have anything to-do with cooking, meals, or desserts. Sometimes, whenever you visit a web hosting site, it’s possible to request a name, and if that one is taken, other choices may be generated for you. Remember, when getting a web page started, selecting a title can be the most crucial things which you do. After all, this might be just how your followers, consumers, and audience are going to understand you against right here on away.

Determine your content

Having selected your wordpress hosting domain title today you need to review the fundamental goals of the site and start thinking about how the content (text, photos, etc) ought to be organised and structured. These considerations will of course at some point have to take account of the variety of internet technologies you might wish to make usage of. But to start with it is a good idea to test and discover websites with similar goals to yours, to see just how they’ve developed and organised their particular content. Just what have they done well and what have they done that could be improved upon?

Probably the most vital aspect of site ‘structural design’ is how you breakdown the content material into rational sections. As a basic rule, things ought to be stored quick and sweet. You will need to create a very good hierarchy for the site and malfunction content material into small units.

It’s a great concept to ecommerce hosting develop a visual schema/flowchart/sitemap for the website. This might help you visualize a logical hierarchy, and to see exactly how effortlessly info may be accessed. It will also help other individuals to understand exactly how your website is organized.

Picking your website hosting provider

Once you have actually founded your title, content material, and design, it will be time for you discover the perfect spot to park your website. Web hosting can generally be obtained a very inexpensive fee, and most commonly it is a great concept to select an option that comes with an expense, as no-cost hosting can place advertisements on your own site that joomla hosting distract from your online business.

ecommerce shopping cartE commerce is taking a greater overall retail sales in Australia. According to the Australian Department of Business, consumers paid more than $10 billion on line in 2014. With this kind of spending, it certainly is not surprising to see more small business owners shifting a few, or all, operations online.

A major benefit of an on-line store with cPanel hosting is the reduced working expenses. No rent, fewer employees, and so forth. Instead there is a modest month-to-month hosting bill and the time you want to put in. This means a better profit margin to get.

The big advantage of electronic commerce is the capability to lead an extremely lean and efficient operation, enabling you to squeeze every cent for maximum advantage. How you decide to set aside those dollars is going to be up to your individual yachting business.

Fueling the e-commerce movement is user-friendly software that makes it affordable for your small business to add ecommerce to a business web site. For less than $100 a month, you can include an e commerce component to develop your present small firm and contact new customers, as well as set up a new web based business.

In the event you already have a business website, a good choice is to integrate a stand-alone shopping cart—including open-source shopping carts—for ecommerce hosting functionality. This is a good fit for people who want more control but might usually want technical knowledge or even an IT staff to host and take care of an ecommerce website.

ecommerce shopping cartAn alternative choice that meets most business owners and small to medium-sized companies is hosted e-commerce software. A hosted plan can offer anything from domain address registration to the tools you’ll want to create an ecommerce site, such as the shopping cart solution, with minimal tech and website design skills needed. Many will also take care of PCI compliance in order to keep your customers’ data secure.

The very best reasons for using hosted ecommerce applications are the affordable price and lack of IT requirements, especially with VPS hosting. An additional benefit to hosted e-commerce is a large number of solutions are made to develop with your organization. You typically will not pay for features you aren’t using now, however you have the option to improve solutions and features when needed.

Most ecommerce systems will offer the basics to get you started. This includes custom-made web site templates, an integrated shopping cart, search-engine optimisation (SEO), e-mail marketing, stock control and statistics. All you need to do is generate an account and use store management tools to customize your ecommerce presence.

But even easier are a few ecommerce packages that combine several of these components in to one billable integrated set with a dedicated server. Various web design companies may take care of the web hosting, layout and e-commerce software within one integrated service. Simply add a domain address plus a payment gateway in order to get your products or services on the internet quickly with minimal of hassle.

ecommerce shopping cartThe various fee structures offered with payment gateways can occasionally make selecting the right value for money for your online shop rather challenging. A number of operators may offer discounts on particular transaction types, designed to attract the unwary small business. Typically, these kinds of low promotional prices domain names are that are attached to reduced traffic credit cards so you can bet that the high traffic credit card fees more than compensate for the promotion. As opposed to helping you save money, the overall payment structure may turn out to be rather pricey.

Whenever choosing a payment gateway, evaluate the entire fee structure, particularly obscure charges and set-up charges, rather than getting encouraged over promotional discount rates.

To develop the best fit for your needs, you will need to consider precisely what is most crucial for you and look into the vendors supplying comprehensive ecommerce packages with Magento hosting. For example, do want to commit intensively in e mail marketing, or is mobile commerce a mandatory option? Upon getting a list of the functions you will be needing, do a search for an e-commerce software supplier with a reputation and can deliver the resources and solutions to fulfill your enterprise goals.

build1

eCommerce is a term for any type of business, or transaction, that involves the transfer WordPress hosting of information across the Internet. It covers a range of different types of businesses, register domain name, from consumer based retail sites, through auction or music sites, to website hosting business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

Shopping carts allow consumers to purchase goods and cloud hosting or services, track customers, and tie together all aspects of ecommerce into one cohesive whole. While there are many types of software that you can create VMware hosting use, customizable, turnkey solutions are proven to be a cost effective method to build, edit and maintain an online store. How do get Windows VPS hosting and online shopping carts differ from those found in a real store? The image is one of an invisible shopping cart and Linux VPS Hosting. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, go to the Equinix Sydney Data Center you click checkout and complete the transaction by providing payment information.

This is the big Day. Today, we will finally talk about Prestashop Modules. We will see a of core modules, have a look at how to install, disable them, change their position, and finally look at some places where to find third party modules.

 

All series’ lessons

Prestashop 1.6

  • Prestashop 101 Day 1 – Introducing and installing Prestashop
  • Prestashop 101 Day 2 – Basic Prestashop Configuration
  • Prestashop 101 Day 3 – Prestashop categories and products
  • Prestashop 101 Day 4 – Prestashop attributes combinations
  • Prestashop 101 Day 5 – Prestashop Upgrade
  • Prestashop 101 Day 6 – Prestashop Modules

Prestashop 1.5

  • Prestashop 101 Day 1 – Introducing and installing Prestashop
  • Prestashop 101 Day 2 – Basic Prestashop Configuration
  • Prestashop 101 Day 3 – Prestashop categories and products
  • Prestashop 101 Day 4 – Prestashop attributes combinations
  • Prestashop 101 Day 5 – Prestashop Upgrade
  • Prestashop 101 Day 6 – Prestashop Modules
  • Prestashop 101 Day 7 – Prestashop Shipping, Zones and Countries
  • Prestashop 101 Day 8 – Taxes, Currencies, Payments
  • Prestashop 101 Day 9 – Order Management
  • Prestashop 101 Day 10 – Prestashop Customers
  • Prestashop 101 Day 11 – Prestashop Discounts (Cart rules)
  • Prestashop 101 Day 12 – Prestashop Themes and visual tweaks
  • Prestashop 101 Day 13 – Prestashop CMS
  • Prestashop 101 Day 14 – Prestashop SEO and Preferences
  • Prestashop 101 Day 15 – Prestashop Multistore
  • Prestashop 101 Day 16 – Employees and Languages

 

Additional Resources

  • Prestashop Modules Store on Nemo’s Post Scriptum
  • Free Prestashop Modules section
  • Prestashop Modules Documentation on Prestashop Docs
  • Prestashop Customer Groups
  • A deeper look at Prestashop Hooks

The post Prestashop 101 Day 6 – Prestashop Modules appeared first on Nemo’s PostScriptum.

This week we welcome Steve Chou, co-owner of Bumblebee Linens and MyWifeQuitHerJob.com. Within a year of launching, Steve’s online store – Bumblebee Linens – successfully netted over $100,000 in sales. Yes, that’s right – 6 figures in one year.

He then created MyWifeQuitHerJob.com to share expert tips and advice on running a successful online business. Today his blog reaches over 90,000 monthly readers and has been featured by The New York Times and The Huffington Post. We invited him to share expert advice with 4 essential tips to improving your on-site search engine.

If you run your own online store, you probably already know that optimizing for the search engines (especially Google) is essential if you want to drive more traffic to your web site and increase your sales. However, as important as it is to drive traffic to your web site, the real key is keeping visitors on your site – and encouraging them to buy.

Unfortunately, too many online businesses focus so much on optimizing for the big search engines that they completely neglect their own web sites. After teaching ecommerce and running my own online business selling handkerchiefs for many years now, I have learned the value of a good on-site search engine.

Here’s an interesting fact. Most customers that land on my store home page don’t browse for the product they want. Instead, they head directly to the search bar to locate exactly what they want.

If your site isn’t ready to handle those potential customers, you could lose thousands of dollars in business. In fact, the data indicates that more than 95 percent of customers will leave a site immediately if the search doesn’t yield what they are looking for. One bad search, and that customer is gone — and so is your sale.

Out-Of-The-Box Search Solutions Are Not Good Enough

If you blindly add products to your shopping cart database without taking into account your on-site search engine, then guess what? Your on-site search engine is going to suck.
Not too long ago, I analyzed some of the search queries on my site that weren’t returning results for customers. Here were the results:

handkie
hankercheif
women’s hankies
mankerchief

It’s pretty clear, when looking at these terms, why no results were returned. The first two of those are misspelled. The third features an apostrophe that would normally be stripped out of the search string, but wasn’t. The fourth is clearly an attempt to find a handkerchief for a man. All of these items are available in my online store. However, a customer wouldn’t realize this from the search results.

Most ecommerce platforms won’t offer you what you need for an effective search return by default. Misspellings and synonyms could be costing you thousands of dollars, and you might not even realize it. If you want a chance at retaining these would-be customers and converting them to sales, here are 4 things you need to start doing:

1. Understand That Improving Your On-Site Search Engine Is Up To You

It’s true that most of your customers are going to find your products through Google, landing directly on the product page or on a category page. However, even with this reality, there are likely many potential customers using your on-site search tool.

While you don’t need to create Google’s next competitor, you do have to create a localized search engine on your site for your own products. In other words, you will need to populate product specific search terms to help potential customers find relevant results that keep them on your site. Even if you need a little help from a web developer, it is usually worth the investment.

PrestaShop’s onsite search is already pretty good in that it offers auto-completion and search suggestions, but most of work in optimizing your own search engine is going to require work on your part.

2. Log All of Your Searches

You will never be able to think of all the variations on your products. No matter how long you spend trying to pinpoint possible misspellings, syntax errors, punctuation mistakes, and other variations on your products, you will never think of them all. Searchers will constantly surprise you.

If you want a high-level view of what’s happening with search queries on your site, log them all. You can spot patterns and irregularities and adjust accordingly so that, even when searchers make mistakes, they will see results on the page. Here are the main things to watch for as you analyze the queries on your site:

Synonyms: Even if you have good product descriptions that provide alternative words for your merchandise, there is likely another word you haven’t heard of. Make note of those words and direct your on-site search to connect them to the appropriate products.

Plurals, apostrophes, and other punctuation: Make sure that your search strings strip punctuation marks and plurals. You can tinker with the code to make this happen so that errant grammar doesn’t doom your customers’ search results.

Contractions: Many searchers use slang and abbreviations when looking for specific products. Factor these into your search as well.

Misspellings: People will always have trouble spelling. You need to make sure your on-site search takes that into account. Pay attention to “alternative” spellings and common typos so that you can return valid search results when customers make mistakes.

3. Allow Customers to Easily Refine Searches

My store sells handkerchiefs. More than half of the products I sell are labeled “handkerchiefs.” This means that someone looking for “hankies” is likely to run into trouble with the search. Most customers aren’t going to stick around when they see the meager results. At the same time, it’s impractical for me to go back and add the search term “hankies” to all of those product search descriptions.

The good news is that you can use a little hack to get around that issue. Rather than displaying no results, or very limited results, you can include a new search link that asks the customer if s/he meant to look for something else. In my case, a search for “hankies” shows this message:

Did you mean to search for “handkerchiefs”?

This method can be applied to a number of misspellings and other errors that surface in customer searches. It’s easy to make this link prominent and clickable so that customers have to put very little effort into changing up the search. They receive better results, and stay on your site rather than abandoning.

4. Add Search-Specific Keywords to Your Products

Now that you’ve analyzed what people are looking for, it’s time to add search-specific keywords to your products. These are keywords that might not appear in your product name or title, and may not appear in the product description. However, you want these products to be listed for certain popular search terms on your site.

“Mother of the bride” is a popular term on my site. However, we don’t want to title or describe hundreds of products using that term. So this term is included in the search terms associated with particular products. This association means that customers can find hundreds of suitable items when they search for “mother of the bride.”

The best way to go about this process is to add the search terms each time you add a new product. Make it part of the routine when you add products to avoid time-consuming mass updates. If you are in a position that requires mass updates, block out time to do it little by little, starting with the most popular terms.

Bottom Line
Your on-site search matters. If you don’t want to lose customers due to frustrating search results, you need to make the effort to improve your on-site search.


With all this great advice, where should you begin? If you’re a PrestaShop merchant, we’ve got you covered with:

4 Steps to Get Started

1. Access and review keywords your customers have searched
         Back Office > Stats > Shop Search

2. Categorize each search word or phrase into
          a. Misspellings or Synonyms
          b. Attributes or Descriptions

3. For each word or phrase under the Misspelling or Synonyms category, figure out which keyword(s) you would like to redirect customers to. Then create redirects for each word.
          Back Office > Preferences > Search

4. For each Attribute or Description, find products that fit those descriptions and add the keyword(s) as tags.
         Back Office > Catalog > Product > Information Tab
(Learn more about managing Tags in our User Guide.)

Want a premium feature to ensure customers always find what they’re looking for? One of our certified agencies has developed the perfect solution. Give suggestions for “no result” searches with the Search AutoCorrection Module.

Not a PrestaShop merchant? Ask yourself, “Does my shopping cart software offer all these features – for free?” If not, it’s time to switch to PrestaShop! (Or help us convince you by testing our demo.)

In an ever growing and competitive online market, you are always looking for the right tools and features to help you sprint ahead. Our team has selected this month’s top 3 PrestaShop features to help you sell more. Best of all, each of these features are available in your PrestaShop back office for a quick and easy installation!

Here’s what you’ll find!

    • Brow.si – a completely free feature that optimizes your shop’s mobile shopping experience
    • PrestaStats – view, compare and export your store’s critical data with an advanced dashboard
    • Riskified – fraud prevention and protection for all or any high risk transactions

1. Brow.si

TRANSFORM YOUR MOBILE FRIENDLY SHOP INTO A SEAMLESS USER EXPERIENCE

What it does: Brow.si creates an intuitive mobile shopping experience with an easy-to-use, semi-transparent layer. It adds features for customers to easily search, explore, share, and purchase from anywhere on your site.

Why we love it: In one click, give your website app-like functionality with Brow.si. When users visit from their smartphone, key elements of mobile browsing makes the shopping experience clear, consistent and helpful. Customize this feature to match your site, set localization options and access analytics.

How it helps you sell more: Brow.si adds features that enrich the mobile browsing experience with push notifications, mobile search, a mobile checkout funnel, 1-click social sharing and more. Convert more mobile shoppers with an intuitive user experience.

Get Brow.si on your shop – it’s free!
Or find it in your PrestaShop Back Office > Modules > Mobile

2. PrestaStats

MANAGE BUSINESS DATA MORE CLOSELY THAN EVER WITH ADVANCED FUNCTIONALITY

What it does: PrestaStats exports raw data from your PrestaShop store and compiles it into easy to understand statistics you’ll need to make smarter business decisions. Abandoned carts, top products and profit are easily accessible from a real-time dashboard.

Why we love it: Your data is consolidated into key statistics to understand your business quickly and in-depth. Access them from any device, at any time – especially when to need to make critical business decisions. Best of all, you can review data from as far back as the day your shop opened.

How it helps you sell more: These statistics help you understand what’s happening with your online store to help you make better sales, management and marketing decisions. Quickly spot trends to make timely assessments, based on today’s data…today. PrestaStats empowers you with hard facts that help you run your online business smoother.

Start Your Free Trial
Or find it in your PrestaShop Back Office > Modules > Analytics & Stats

3. Riskified

ACCEPT TRANSACTIONS YOU WOULD HAVE DECLINED WITH GUARANTEED PROTECTION

What it does: Riskified’s turnkey fraud detection features lets you review, verify and approve all transaction or selected suspicious transactions. It also provides valuable insights into your transaction, which helps you understand your customers better.

Why we love it: Riskified stands by their fraud detection technology by offering a 100% money back guarantee in the event of a fraud. You pay only when a transaction is approved and you make money.

How it helps you sell more:Complete orders you would otherwise decline because they appear fraudulent to gain incremental sales. You also increase your profits by reducing charge-back losses and avoiding bank fees.

Accept More Payments – Request Your Demo
Or find it in your PrestaShop Back Office > Modules >
Site Certification & Fraud Prevention


Which of these features are you looking forward to adding on your PrestaShop store? Let us know in the comments below. Then tune in next month to see which features we select.